CONDOM NO CONDOM CAMPAIGN
2 million views and counting
Omni's creativity, high production values and expertise in both web and film-making delivered an interactive film that met our objectives, won an award and that I thoroughly enjoyed working with them on.This has been a very effective campaign, the cost of educating a member of the public via this campaign was less than 2p per visit, compared to £32.00 to visit a GP.
NHS – NHS Choices
Working closely with the NHS team we developed the storyline and produced a flowchart featuring nine scenarios. At the end of each clip the viewer will be faced with two choices: ‘yes’ or ‘no’ until the individual storyline comes to its natural conclusion…either great sex….or a trip to the STI clinic!
The team produced 28 separate films and linked them altogether on YouTube. We used the channels annotation functionality to enable the viewer to make decisions for the main character and move the story on in their chosen direction.
Combined, the series of films received 1.6 million views over two months and beat all targets in regard to the audience clicking through external NHS sites looking for further information around sexual health. The campaign also picked up international press coverage from over 20 publications.