Faber Christmas Gifts

Up until now, we haven't had a chance to get stuck in with the front-end of the site but with Christmas approaching Faber asked us to design a new Gifts idea s are of the site. This new section allows you to filter the content by groups, 'Gifts for Dads', 'Gifts for Mums' etc, which then gives you a recommended set of Faber publications. This gave us a chance to break out of the existing templates that the site adheres to and create something new for them whilst ensuring it stays on brand and seamlessly part of the current site.

Designing the Gifts section coincided with planning a site-wide refresh, which would improve usability, functionality and importantly the inherited code that was originally used to build the site. The problem that we faced was that this is not a redesign where you have the flexibility of a blank canvas. We had to take what was already there and work out how we could make the user experience a better one, whilst upholding the design style that is already in place. We focussed a great deal of time on the homepage, trying to find a solution to some core site issues, which is to create an more intuative search for their large catalogue. The secondary need for the homepage is that it's a pin board of news and promotions for the various arms of Faber that all need a place to communicate. These two factors saw us radically change the layout and even navigation to find a solution. Watch this space for a launch later this year.

Choose your Christmas Gifts here: www.faber.co.uk/gifts/christmas