Wrap3 Branding

Feb
2009

Branding and Website

Omni has been appointed to undertake the branding and new website development for Wrap3, one of Bristol's fastest expanding creative companies, who is pioneering a new technology for 3D projection.

Wrap3 has already been commissioned by international brands that include the latest Bond film, Quantum of Solace, Chanel and the Arcadia Group. They use their innovative technology to project images, which wrap perfectly around 3D objects from exhibition stands to whole buildings, making solid forms seem fluid and dynamic. The versatility of the technique and its ability to create a bold, immersive experience in any room or environment, have made it an attractive proposition to global brands around the world.

Omni will work closely with Wrap 3 to develop a highly creative, dynamic and unique brand identity to position Wrap3 alongside its international client base. The new website will incorporate 3D animation using PaperVision3D- the latest development in Flash.

Sam Hearn, Omni's MD said: "We love the work that Wrap3 do and have been looking for a project that allows us to explore PaperVision3D with real purpose. We are not just creating a website but marrying two technologies which seem to share very similar ethics - its going to be a lot of fun."

Alistair Burleigh, the founder and creative force behind Wrap3 said: "Wrap3 was one step away from re-locating to London a while ago, then Bristol just won me over with it's easy going but highly professional way of creative working. There is a real talent pool here as Omni prove. It felt like Omni understood my business from the first meeting, and we are really excited to be working together".

The new site will be launched later in 2009.